Faktor-faktor Penentu Keberhasilan Usaha Kecil dan Menengah (UKM) di Kota Yogyakarta

Eny Sulistyowati, Nining Sofiati Lestari

Abstract


This research was conducted with the aim to explain the influence of the characteristics of the owner/manager of the business strategy, describes the influence of business strategy on business performance, explaining the influence of the characteristics of the owner/manager of the business performance. Variables used in this research is variable owner/manager, business strategy (independent variable) and variable performance or Small Bussinis Performance (dependent variable). The results obtained show that a direct influence on the performance characteristics of the manager of small and medium businesses in the city of Yogyakarta strong with R2 values of 0.224, or 22.4%, the effect of business strategies on business performance of small and medium businesses in urban areas with R2 values of 0,049 or 4.9%. Meanwhile, indirectly influence the characteristics of managers' business performance through business strategy in the city of Yogyakarta only has value R2 value of 0.080 or 8.0%.


Keywords


small and medium enterprises; character owner/manager; strategic planning; performance

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DOI: http://dx.doi.org/10.30588/jmp.v6i1.282

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