Faktor-faktor Penentu Keberhasilan Usaha Kecil dan Menengah (UKM) di Kota Yogyakarta

Authors

  • Eny Sulistyowati Universitas Proklamasi 45 Yogyakarta
  • Nining Sofiati Lestari Universitas Proklamasi 45 Yogyakarta

DOI:

https://doi.org/10.30588/jmp.v6i1.282

Keywords:

small and medium enterprises, character owner/manager, strategic planning, performance

Abstract

This research was conducted with the aim to explain the influence of the characteristics of the owner/manager of the business strategy, describes the influence of business strategy on business performance, explaining the influence of the characteristics of the owner/manager of the business performance. Variables used in this research is variable owner/manager, business strategy (independent variable) and variable performance or Small Bussinis Performance (dependent variable). The results obtained show that a direct influence on the performance characteristics of the manager of small and medium businesses in the city of Yogyakarta strong with R2 values of 0.224, or 22.4%, the effect of business strategies on business performance of small and medium businesses in urban areas with R2 values of 0,049 or 4.9%. Meanwhile, indirectly influence the characteristics of managers' business performance through business strategy in the city of Yogyakarta only has value R2 value of 0.080 or 8.0%.

Author Biographies

Eny Sulistyowati, Universitas Proklamasi 45 Yogyakarta

Departemen Ilmu Manajemen

Nining Sofiati Lestari, Universitas Proklamasi 45 Yogyakarta

Departemen Ilmu Administrasi Negara

References

Kuncoro. Achmad Engkos dan Ridwan. 2007. Cara Menggunakan dan Memakai Analisis Jalur (Path Analysis). Bandung: Penerbit Alfabeta.

Lestari, Sri., 2007. Kajian Model Penumbuhan Unit Usaha Baru. Jurnal Usaha Mikro Kecil dan Menengah.

Littunen, Hannu, 2000, Entreprenuership and Characteristies of The Entreprenuership Personality: International Journal of Entreprenuerial ehaviour and Research, Vol. 6. No. 6, 2000, pp. 295-309.

Shaw, E., and S. Conway, 2000. "Networking and the Small Firm," in Enterprise and Small Business. Ed. S. Carter and D. Jones-Evans. Harlow, UK: Financial Times/Prentice Hall, 367-383.

Statistik Usaha Kecil dan Menengah Tahun 2008. Kementerian Negara Koperasi & UKM bekerjasama dengan Badan Pusat Statistik.

Sugiyono. 2004. Metode Penelitian Bisnis. Bandung: Alfabeta.

Undang Undang Nomer 20 tahun 2008 tentang Usaha Mikro Kecil dan Menengah. Wikipidea, organisasi.org, ronnysiagian.wordpress.com & komfe-meureudu.blogspot.com

O’Regan, Nicholas, Martin Sims and Abby Ghobadian, 2005, High Performance: Owenership and Decision Making in SME’s, Management Decision, Vol 43 No. 3 p. 382.

Zeithaml. C., P., and L.W. Fry (1984). “ Contextual and Strategic Differences Among Mature Business in Four Dynamic Performance Situations,” Academy of Management Journal 27.p.841

Downloads

Published

2016-12-31

How to Cite

Sulistyowati, E., & Lestari, N. S. (2016). Faktor-faktor Penentu Keberhasilan Usaha Kecil dan Menengah (UKM) di Kota Yogyakarta. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 6(1), 24–36. https://doi.org/10.30588/jmp.v6i1.282

Issue

Section

Articles

Most read articles by the same author(s)

Similar Articles

1 2 3 4 5 6 > >> 

You may also start an advanced similarity search for this article.