Vol. 15 No. 2 (2026)

Articles

• Consumer Journey Study Trends : A Systematic Mapping Study

  Aurora Yupita Achmada, Arianis Chan, Pratami Wulan Tresna

  457-475

  DOI : https://doi.org/10.30588/jmp.v15i2.2108
  

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• Dinamika Dinamika Likuiditas dan Risiko Green Bond vs Conventional Bond: Bukti Empiris dari Sektor Perbankan Bursa Efek Indonesia

  Safitri Nurfianti, A. Ifayani Haanurat, Zalkha Soraya

  DOI : https://doi.org/10.30588/jmp.v15i2.2608
  

• The Impact of Physical Store Strategy Changes on Sales Performance and Customer Loyalty: Evidence from Retail Store X

  Amelia Tryastuti, Mochamad Solichin

  492-502

  DOI : https://doi.org/10.30588/jmp.v15i2.2600
  

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