Competing in the Era of Industrial Revolution 4.0 and Society 5.0

Lena Ellitan


The industrial revolution 4.0 presents challenges that must be faced by the business world, namely the lack of adequate HR (Human Resource) skills, the problem of security of communication technology, the reliability of the stability of production machines, the inability to change by stakeholders, and the number of job losses due to automation. Society 5.0 offers a human-centered society that makes a balance between economic progress and the resolution of social problems through a system that is highly connected through cyberspace and the real world. If society 4.0 allows anyone to access also share information on the internet. Society 5.0 is an era where all technology is part of humanity itself. To take advantage of opportunities and answer the challenges of the industrial revolution 4.0, Indonesian people in particular are required to have data, technology and human literacy capabilities. Data literacy is needed by HR to improve skills in processing and analyzing big data for the benefit of improving public and business services. Technology literacy shows the ability to utilize digital technology to process data and information, while human literacy must be mastered because it shows the element of soft skills or the development of individual character to be able to collaborate, be adaptive, and innovative. Indonesia is demanded to be able to follow industry 4.0 workflows juxtaposed with society 5.0. The need for human resources in several business fields is still very massive if all of them are carried out by robotics. Indonesia is a developing country with a fairly dense population that is certainly able to align between the needs of industry 4.0 and society 5.0. Leadership in organizations must stay alive so that every innovative competitive strategy is able to run with the existing vision. To go to the era of society 5.0 the government is obliged to continuously control it.


HR skills and literacy; Industrial Revolution 4.0; Society 5.0; Opportunity and threat

Full Text:



Indotelco (2018). Sepuluh langkah Indonesia Menghadapi Revolusi Industri 4.0. Published 29 April 2018 at

Kemenperin (2019). Making Indonesia 4.0 Bikin Industri Nasional Berdaya Saing Global di Era Digital. Published 4 April 2019 at

Azhar, A. (2018). Manfaat dan Tantangan Platform Digital Di Era Revolusi Industry 4.0. Published 12 April 2018 at

Anis, B. J., Christiananta, B. & Ellitan, L. (2018). The effect of Entrepreneurship orientation, information technology, strategic planning to competitive advantages with the business performance as intervelling variable, International Journal of Advances Research, 6(1), 230-242.

Ellitan, L. (2018). Creating Sustainability of Small and Medium Enterprises in Surabaya and Surrounding Area. International Journal of Research Culture Society, 8(1), 157-167.

Ellitan, L. & Muljani, N. (2019). The Impact of Knowledge Management, Technology Readiness and External Environment on the Extent of E-Business Adoption. International Journal of Research Culture Society, 3(11), 63-69.

Hakala, H. (2010). Strategic orientations in management literature: Three approaches to understanding the interaction between market, technology, entrepreneurial, and learning orientation. International Journal of Management Reviews, 13(2), 199-217.

Hamdanunsera, H. (2018). Industri 4.0: Pengaruh Revolusi Industri pada Kewirausahaan Demi Kemandirian Ekonomi. Jurnal Nusamba, 3(2), 2-4.

Haryanti, R. (2019). Jepang Menjelang "5.0 Society" dan Era Menikmati Hidup. Published 25 January 2019 at

Ho, Y. W. (2014). Multiple strategic orientation and business performance: A comphrehensive investigation of high-tech firms. Digital library of Adelaide University School of Business. Published October 2014 at

Huff, A. S., Floyd, S. W., Sherman, H. D., & Terjesen, S. (2009). Strategic Management: logic and action. Illinois: John Willey and Sons, Inc.

Natalia, I. & Ellitan, L. (2019). Srategies to Achieve Competitive Advantage in Industrial Revolution 4.0. International Journal of Research Culture Society, 3(6), 10-16.

Mayasari, D. (2019). Mengenal Society 5.0, Transformasi Kehidupan yang Dikembangkan Jepang. Published April 2019 at

Muljani, N. & Ellitan, L. (2019). Developing Competitiveness in Industrial Revolution 4.0. International Journal of Trend in Research and Development, 6(5), 1-3.

Obeidat, B. Y. (2016). The effect of strategic orientation on organizational performance: The mediating role of inovation. International Journal Communications, Network and System Sciences, 9, 478-505.

Puspita, L. E., Christiananta, B., & Ellitan, L. (2020). The effect of strategic orientation, supply chain capability, innovation capability, on competitive advantage and performance of furniture retails. International Journal of Scientific & Technology Research, 9(03), 4521-4529.

Porter, M. E. (1981). The contribution of industrial organization to strategic management. The Academy of Management Review, 6(4), 609-620.

Tjandrawinata, R. R. (2016). Industri 4.0: Revolusi Industri Abad Ini dan Pengaruhnya pada Bidang Kesehatan dan Bioteknologi. MEDICINUS, 29(1), 31-39.

Tutar, H., Nart, S., & Bingol, D. (2015). The effect of strategic orientation on innovation capabilities and market performance: The case of ASEM. Procedia Social Behavioral Sciences, 207, 709-719.

Usman, S. (2019). Digitalisasi, Direktur Astra International: Seluruh Aplikasi akan Nyambung ke Depan. Published 20 September 2019 at

Yunda, N. R. (2019). Dampak Revolusi Industri 4.0 dan Society 5.0 Menciptakan Kesempatan Baru bagi Indonesia. Published 26 May 2019 at



  • There are currently no refbacks.

Copyright (c) 2020 Lena Ellitan

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship has been indexed/listed by:

Google Scholar Crossref Sinta Garuda IOS PKP Index ROAD BASE ResearchBib SIS WorldCat ASI

The Journal of Maksipreneur: Management, Cooperative, and Entrepreneurship (JMP)

Organized by Management DepartmentUniversitas Proklamasi 45 Yogyakarta, Indonesia

Published by Universitas Proklamasi 45 Yogyakarta, Indonesia

Email: |

ISSN (online): 2527-6638  ISSN (printed): 2089-550X