Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan

Kristiana Sri Utami(1*),

(1) Universitas Widya Mataram
(*) Corresponding Author

Abstract


The government's concern in solving environmental problems is manifested by the launching of an environmental development program. The success of this program is highly influenced by people's behavior in choosing and consuming environmentally friendly products (also known as green consumers’ behavior). This study aims to examine the effects of environmental knowledge, environment attitude, recycle behavior, and political action on green consumers’ behavior in Yogyakarta Special Province, Indonesia by using a quantitative descriptive analysis of a sample of 100 respondents who were randomly selected. The type of data used in this research is primary data. The research variables consist of a dependent variable, namely green consumers’ behavior (GCB), and independent variables, namely environmental knowledge, environment attitude, recycle behavior, and political action. The data is processed and analyzed using the Statistical Package for the Social Sciences (SPSS) version 24. The method of this analysis used multiple linear regression. The analysis results showed that environmental knowledge and environment attitudes have not significant effects on green consumers’ behavior. While recycling behavior and political action have positive and significant effects on green consumers’ behavior.

Keywords


Environmental knowledge; Environment attitude; Green consumers’ behavior; Recycle behavior; Political action

Full Text:

PDF

References


Adialita, T. (2015). Green marketing dan Green Consumer Behavior di Indonesia. Jurnal Ekonomi Manajemen dan Akuntansi, 12, 88–106.

Andrew & Slamet, F. (2013). Pengaruh Environmental Behavior terhadap Green Purchasing Behavior pada Anak Muda Generasi C di Jakarta. The National Conference on Manajemen and Business, 10–20.

Ardhian, D., Adiwibowo, S., & Wahyuni, E. S. (2016). Peran dan Strategi Organisasi Non Pemerintah dalam Arena NGO’s Roles and Strategies in the Environmental Politic Arena. DOI: https://doi.org/10.22500/sodality.v4i3.14429.

Azwar, S. (2010). Sikap Manusia: Teori dan Pengukurannya. Yogyakarta: Pustaka Pelajar Offset.

Baker, J. P., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281–293.

Biswas, A., & Roy, M. (2015). Green products: An exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87, 463–468. DOI: https://doi.org/https://doi.org/10.1016/j.jclepro.2014.09.075.

Bohlen, G., Schlegelmilch, B. B., & Diamantopoulos, A. (1993). Measuring ecological concern: A multi-construct perspective. Journal of Marketing Management, 9, 415–430. DOI: http://dx.doi.org/10.1080/0267257X.1993.9964250.

Cason, T. N., & Gangadharan, L. (2002). Environmental Labeling and Incomplete Consumer Information in Laboratory Markets 1. Journal of Environmental Economics and Management, 43, 113–134.

Chan, R. Y. K., Wong, Y. H., & Leung, T. K. P. (2008). Applying Ethical Concepts to the Study of “Green” Consumer Behavior: An Analysis of Chinese Consumers’ Intentions to Bring their Own Shopping Bags. Journal of Business Ethics, 79, 469. DOI: https://doi.org/https://doi.org/10.1007/s10551-007-9410-8.

Colin, A. B., Hammond, F. N., Lamond, J., & Proverbs, D. G. (2012). Solutions for Climate Change Challenges in the Built Environment (1st ed.). USA: Blackwell.

H’Mida, S., Chavez, E., & Guindon, C. (2008). Determinant of pro-Environmental Behaviours within Individual Consumers. Journal of Economic Literature (JEL) Classification, 31, 1–12.

Herri, J. K., & Putri, N. (2006). Analisis Persepsi Masyarakat terhadap Produk Hijau: Tinjauan Faktor Demografi, Psikologis, Sosial dan Budaya (Kasus Kota Padang). Jurnal Bisnis dan Manajemen, 1, 21–29.

Irawan, A., & Vianney, A. (2015). Pengaruh Green Practice terhadap Green Consumer Behavior di The Kemangi Restaurant, Hotel Santika Pandegiling Surabaya. Jurnal Hospitality dan Manajemen Jasa, 3(2), 86–101.

Irland, L. C. (1993). Wood producers face green marketing era: Environmentally Sound Products. Journal of Wood Technology, 17, 120–134.

Jati, W., & Waluyo, M. (2012). Green Consumer: Deskripsi Tingkat Kesadaran dan Kepedulian Masyarakat Joglosemar terhadap Kelestarian Lingkungan. Jurnal Dinamika Manajemen, 3(1), 29–39.

Jekria, N., & Daud, S. (2016). Environmental Concern and Recycling Behaviour. Procedia Economics and Finance, 35, 667–673.

Kementerian PUPR (2015). 8 Kementerian akan Tandatangani Revitalisasi Gerakan Nasional Kemitraan Penyelamatan Air. Retrieved March 9, 2020, from https://www.pu.go.id/berita/view/11540/8-kementerian-akan-tandatangani-revitalisasi-gerakan-nasional-kemitraan-penyelamatan-air.

Kencana, M. R. B. (2018). Upaya Kementerian PUPR Genjot Pembangunan Berkelanjutan. Retrieved November 4, 2018, from https://www.liputan6.com/bisnis/read/3683681/upaya-kementerian-pupr-genjot-pembangunan-berkelanjutan.

Lay, C. (2007). Nilai Strategis Isu Lingkungan dalam Politik Indonesia. Jurnal Ilmu Sosial dan Ilmu Politik, 11, 153–172.

Lee, K. (2008). Opportunities for Green Marketing Young Consumers. Marketing Intelligence and Planning, 26(6), 573-586.

Mansaray, A., & Ajiboye, J. (1998). Environmental knowledge, attitudes, and behavior in Dutch secondary school. Journal of Environmental Education, 30, 4–11.

Neil, C. (2018). The Politics of the Environment: Ideas, Activism, Policy (Third). New York: Cambridge University Press.

Otoritas Jasa Keuangan (2016). UU No 32 Tahun 2009 tentang Perlindungan dan Pengelolaan Lingkungan Hidup. Retrieved March 6, 2020, from https://www.ojk.go.id/sustainable-finance/id/peraturan/undang-undang/Pages/Undang-Undang-No.32-Tahun-2009-mengenai-Perlindungan-dan-Pengelolaan-Lingkungan-Hidup.aspx.

Permana, E. (2019). Indonesia Hasilkan 67 juta ton sampah pada tahun 2019. Retrieved March 9, 2020, from https://www.aa.com.tr/id/headline-hari/indonesia-hasilkan-67-juta-ton-sampah-pada-2019/1373712.

Rijati, S., Intan, T., & Subekti, M. (2017). Sosialisasi Daur Ulang Sampah Sebagai Upaya Pengembangan Eko-Budaya di Lingkungan Desa Sayang Jatinangor Kabupaten Sumedang. Jurnal Aplikasi Teknik dan Pengabdian Masyarakat (Jati Emas), 1(2), 29–34.

Rufinaldo, R. K. (2019). Uni Eropa Larang Plastik Sekali Pakai Demi Kebersihan Pantai. Retrieved February 26, 2020, from https://www.aa.com.tr/id/dunia/uni-eropa-akan-larang-plastik-sekali-pakai-demi-kebersihan-pantai/1484274.

Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who Recycles and When? A Review of Personal and Situational Factors. Journal of Environmental Psychology, 15(2), 105–121. DOI: https://doi.org/https://doi.org/10.1016/0272-4944(95)90019-5.

Septifani, R., Achmadi, F., & Santoso, I. (2014). Pengaruh Green Marketing, Pengetahuan dan Minat Membeli terhadap Keputusan Pembelian. Jurnal Manajemen Teknologi, 13(2), 201–218.

Setiawan, T. P. (2012). Survei online penunjang penelitian praktis dan akademis. Jurnal Semantik, 2, 114–118.

Shamdasani, P., Chon-Lin, G. O., & Richmond, D. (1993). Exploring Green Consumers in an Oriental Culture. Advances in Consumer Research Journal, 20, 488–493.

Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (2013). Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy. Journal of Advertising, 37–41. DOI: https://doi.org/10.1080/00913367.1995.10673477.

Siringi, R. (2012). Determinants of Green Consumer Behavior of Postgraduate Teachers. IOSR Journal of Business Management (IOSR-JBM), 6(3), 19–25.

Sugiyono (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Tantawi, P., Shaughnessy, N. O., Gad, K., & Ragheb, M. A. S. (2009). Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers. 5(1), 29–50. DOI: https://doi.org/https://doi.org/10.7903/cmr.1149.

Tsen, C., Phang, G., Hasan, H., & Buncha, M. R. (2006). Going Green: A Study of Consumers’ Willingness to Pay for Green Products in Kota Kinabalu. International Journal of Business and Society, 7, 40–54.

Widadio, N. A. (2019). Indonesia akan Kurangi 70% Sampah Plastik pada 2025. Retrieved March 2, 2020, from https://www.aa.com.tr/id/nasional/indonesia-akan-kurangi-70-persen-sampah-plastik-pada-2025/1671760.




DOI: https://doi.org/10.30588/jmp.v9i2.499

Article Metrics

Abstract view : 6158 times
PDF - 32 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Kristiana Sri Utami

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://ejournal.up45.ac.id/index.php/maksipreneur.

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship has been indexed/archived by:

DOAJGoogle Scholar Crossref Sinta EBSCO Essentials Garuda IOS Microsoft Academic ROAD Dimensions WorldCat ResearchBib Scilit logo OpenAIRE CORE Semantic Scholar EuroPub Publons

Journal of Maksipreneur: Management, Cooperative, and Entrepreneurship (JMP)

Organized by Management Department, Universitas Proklamasi 45, Yogyakarta, Indonesia

Published by Universitas Proklamasi 45, Yogyakarta, Indonesia

Email: maksipreneurjurnal@gmail.com | jurnal.maksipreneur@up45.ac.id

ISSN (electronic): 2527-6638  ISSN (printed): 2089-550X