Analisis Karakteristik Kolektor dan Proses Pembelian Batu Akik dengan Pendekatan Leisure Study

Sugeng Purwanto(1*),

(1) Universitas Pembangunan Nasional “Veteran” Jawa Timur
(*) Corresponding Author


The phenomenon of agate collectors into social behavior occurs in Indonesia, it is part of marketing in particular the purchase behavior of agate. This study aims to examine the findings about the characteristics of collectors with leisure study and how the purchasing process of agate in a qualitative research by case study method. The study is based on the concept of using four characteristics offered by Lee and Trace, namely casual collector, serious collector, social collector, and unique collector. Each characteristic will be analyzed in the pattern of social behavior in collecting agate, and how their behavior in the purchasing process of each character, represented by six informants selected through the selection of snowball samples. The results of the analysis show that the four characteristics of collectors have similar behavior in the buying process and to the perception of the aggregate value of the agile collection they seek, but the most important in the data finding is that collectors are part of different target markets than the general consumer.


leisure study; agate collectors

Full Text:



Baudrillard, J. (1996). The Non-functional Systems or Subjective Discourse. London: Verso.

Belk, R.W. (1988a). Collectors and Collecting. Advances in Consumer Research, 548, 15.

Belk, R.W. (1988b). Possessions and Extended-Self. Journal of Consumer Research, 15, September.

Belk, R.W. (1995). Collecting as Luxury Consumption: Effects on Individuals and Households. Journal of Economic Psychology, 16, 477-490. Elsevier.

Bogdanova, E. (.....). A Market for Memories: The Cognitive Organization of the Antiques Trade. Stockholm University, link from:!/menu/standard/file/bogdanova_score%20120308.pdf.

Lee, C. & Trace, C. (2009). The Role of Information in The Coomunity of Hobbyist Collectors. Journal of the Information Society for Information Science and Technology.

Esterberg, K.G. (2011). Qualitative Methods in Social Research. New Jersey: McGraw-Hills, Inc.

Freire, T. (2013). Positive Leisure Science: From Subjective Experience to Social Contexts. Springer Science Bussines Media.

Fulton, C. (2009). Introduction: Pleisurable Pursuits: Leisure and LIS Research. Library Trens.

Gregory, et al. (2012). Collecting Data Qualitative a Field Manual for Applied Research, Sage Publisher.

Hartel, J. (2014). An Interdisciplinary Platform for Information Behavior Research in the Liberal Arts Hobby. Journal of Documentation, 70(5), 945-962.

Kotler, P. (2008). Marketing Management (Thirteenth Edition). New York: Prentice-Hall, Inc.

Kotler, P. & Keller, K.L. (2007). A Framework for Marketing Management. (Twelfth Edition). New York: Prentice-Hall, Inc.

Lee, Y. (1994). The Complex and Dynamic Nature of Leisure Experience. Journal of Leisure Research, 26(3), 195-211.

Markus, H. & Nurius, P. (1986). Possible Selves. American Psychologist.

McConnell, A.R. (2011). The Multiple Self-Aspects Framework: Self-Concept Representation and Its Implications. Personality and Social Psychology Review.

Miles, M.B. & Huberman, A.M. (2014). Qualitative Data Analysis a Methods Sourcebook (Third Editions). Sage Publications.

Moleong, L.J. (2011). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Schiffman, L. & Kanuk, L. (2010). Consumer Behavior. NJ: Prentice-Hall, Inc.

Snir, R. (2002). Work-Leisure Relations: Leisure Orientation and the Meaning of The Work. Journal of Leisure Research, 34.

Solomon, M.R. (1999). Consumer Behaviour: Buying, Having, and Being (Fourth

Edition). New Jersey: Prentice-Hall, Inc.

Spurgin, K.M. (2008). Everyday Information Organization Practice in the Pursuit of Leisure: The Information Organization, Management and Keeping Activities of Amateurs Art Photographers. Information Organization of Mateurs Photographers.

Stebbins, R.A. (2009). Serious Leisure and Work. Blackwell.

Stebbins, R.A. (2010). Leisure Reflections. LSA Newsletter, 85.

Sugiyono. (2010). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Sutopo, H.B. (2006). Metode Penelitian Kualitatif. Surakarta: Sebelas Maret University Press.

Veal, A.J. (1992). Definitions of Leisure and Recreations. Australian Journal of Leisure and Recreations, 2(4).

Watkins, M. (2000). Ways of Learning about Leisure Meanings. Taylor and Francis.


Article Metrics

Abstract view : 547 times
PDF - 6 times


  • There are currently no refbacks.

Copyright (c) 2017 Sugeng Purwanto

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship has been indexed/archived by:

DOAJGoogle Scholar Crossref Sinta EBSCO Essentials Garuda IOS Microsoft Academic ROAD Dimensions WorldCat ResearchBib Scilit logo OpenAIRE CORE Semantic Scholar EuroPub Publons

Journal of Maksipreneur: Management, Cooperative, and Entrepreneurship (JMP)

Organized by Management DepartmentUniversitas Proklamasi 45, Yogyakarta, Indonesia

Published by Universitas Proklamasi 45, Yogyakarta, Indonesia

Email: |

ISSN (electronic): 2527-6638  ISSN (printed): 2089-550X