Email this article 
Pengembangan Kota Wisata Syariah dengan Peningkatan UMKM Syariah
(1) Universitas Ubudiyah Indonesia
(2) Universitas Ubudiyah Indonesia
(*) Corresponding Author
Abstract
The growth of the Islamic economy is currently growing rapidly. This can be seen from the number of Micro, Small, and Medium Enterprises (MSMEs) that adopt the principles of Islamic business. Sharia MSME is a means of creating jobs and encouraging economic progresses, and advancing private sector businesses. The emergence of many new entrepreneurs who adopted the sharia system in Aceh becomes a great opportunity as a center for sharia products. Not only sharia products, Sharia MSMEs more broadly include the application of the Islamic financial system, including culture, entertainment, lifestyle, and tourism. The need for Aceh's flagship products wrapped in nuances of Islamic principles is still very limited in Aceh. It becomes an obstacle to make Aceh as a tourist destination with Islamic principles. The number of embroidery craftsmen is still less compared to the number of requests. This condition is based on the work that is still traditional and has not used a computerized machine yet. The limitations of human resource capabilities often become obstacles for using technology, production processes, and business development. The increase in sharia tourism will have a positive impact on the improvement of sharia MSMEs. This can be seen from the level of creativity, knowledge, and marketing according to tourist demand. The purpose of this study was to determine whether there is a significant influence of creativity, knowledge, and marketing to the improvement of Islamic MSMEs. This research has been conducted with questionnaires for the entrepreneurs’ MSMEs of embroidery products in Aceh. The results of this study indicate that createvity, knowledge, and marketing simultaneously influence the improvement of sharia MSMEs. Partially, creativity and knowledge variables do not influence the improvement of sharia MSMEs, while marketing affects the improvement of sharia MSMEs significantly.
Keywords
Full Text:
PDFReferences
Agyapong, D. (2010). Micro, Small, and Medium Enterprises’ Activities, Income Level, and Poverty Reduction in Ghana: A Synthesis of Related Literature. International Journal of Business and Management, 5(12), 196-205.
Aribawa, D. (2016). Pengaruh Literasi Keuangan terhadap Kinerja dan Keberlangsungan UMKM di Jawa Tengah. Jurnal Siasat Bisnis, 20(1), 1-13.
Arsyad, A. (2008). Media Pembelajaran. Jakarta: PT Raya Grafindo Persada.
Asih, S. M & Asih S. K. (2015). Marketing Strategy Implementation in Developing Sharia Tourism in Indonesia. International Proceedings of Manajement and Economy IPEDR (Vol. 84). Singapore: LACSIT Press.
BAPPENAS. (2015). Masterplan Arsitektur Keuangan Syariah Indonesia. Jakarta: Badan Perencanaan Pembangunan Nasional.
Battour M. M., Ismail M. N. & Battor M. (2010). Toward Halal Tourism Market. Tourism Analisis, 15, 1-10. https://doi.org/10.3727/108354210X12864727453304.
Becherer, R. C., & Maurer, J. G. (1997). The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms. Entrepreneurship Theory and Practice, 22(1), 47–58. https://doi.org/ 10.1177/104225-879702200103.
Bharati, P. & Chaudhury, A. (2006). Current Status of Technology Adoption: Micro, Small, and Medium Manufacturing Firm in Boston. Communication of the ACM, 49(10), 88-93.
BPPN (2018). Masterplan Ekonomi Syariah Indonesia 2019-2024. Jakarta: Badan Perencanaan Pembangunan Nasional.
BPS (2018). www.bps.go.id. Diakses 10 Februari 2018.
Dalley, J. & Hamilton, B. (2015). Knowledge, Context, and Learning in the Small Business. International Small Business Journal, 18(3), 51-59. https://doi.org/ 10.1177/0266242600183003.
Dinas Koperasi dan UMKM Provinsi Aceh (2018). Laporan Rekapitulasi Direktori Industri Kecil dan Menengah Provinsi Aceh. Aceh: Pemerintah Provinsi Aceh.
Ellitan, L. (2002). Praktik-praktik Pengelolaan Sumber Daya Manusia dan Keunggulan Kompetitif Berkelanjutan. Jurnal Manajemen dan Kewirausahaan, 2(2), 65-76.
Eid, R. & El-Gohary, H. (2013). The impact of E-marketing use on small business enterprises’ marketing success. The Service Industries Journal, 33(1), 31–50. https://doi.org/10.1080/02642069.2011.594878.
Gurteen, D. (1998). Knowledge, Creativity, and Innovation. Journal of Knowledge Management, 2(1), 5-13. https://doi.org/10.1108/13673279810800744.
Hadiyati, E. (2011). Kreatifitas dan Inovasi Berpengaruh terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen dan Kewirausahaan, 13(1), 8-16. https://doi.org/ 10.9744/jmk.13.1.8-16.
Hanfan, A. (2017). Membangun Keunggulan Produk IKOTONIK untuk Meningkatkan Kinerja Pemasaran UMKM. DeReMa Jurnal Manajemen, 12(2), 162-186.
Hejazziey, D. (2009). Pemberdayaan Koperasi, Usaha Mikro, Kecil, dan Menengah (UMKM) melalui Lembaga Keuangan Syariah (LKS) untuk Mengentaskan Kemiskinan dan Pengurangan Pengangguran. Al-Iqtishad, 1(1), 31-52.
Henderson, J. C. (2009). Islamic Tourism Reviewed. Tourism Recreation Research, 32(2), 207-211.
Henderson, J. C. (2010). Sharia-Compliant Hotels. Tourism and Hospitality Research, 10, 246-254.
Hendrawan, A., Kuswantoro, F., & Sucahyawati (2019). Dimensi Kreatifitas dan Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi), 2(1), 25-36.
Ilyas, G. B., Munir, A. R., & Sobarsyah, M. (2017). Role of Strategic Leadership, Entrepreneurial Orientation, and Innovation on Small and Medium Enterprise Performance. International Journal of Economic Research, 14(15), 61-72.
Kamali, M. H. (2011). Tourism and The Halal Industry: A Global Shari’ah Perspective. Presented an Earlier Version of Article at The World Islamic Tourism Forum. 12-13 July 2011. Organized by The Global Islamic Tourism Organisation (GITO) Malaysia and IAIS Malaysia.
Kementerian Pariwisata. (2015). http://www.kemenpar.go.id/asp/detil.asp?c=7&id= 2900. Diakses tanggal 15 Juni 2017.
KNKS (2017). Masterplan Arsitektur Keuangan Syariah Indonesia. Komite Nasional Keuangan Syariah.
Kothari, C. R. (2004). Research Methodology: Methods & Techniques. New Delhi: New Age International Limited Publishers.
Lembaga Pengembangan Perbankan Indonesia. www.lppi.or.id. Diakses Februari 2018.
Mardiah, A. & Herlinda, H. (2017). Analisis Perilaku Masyarakat terhadap Keputusan Mengunjungi Destinasi Wisata Syariah di Sumatera Barat. Sosial Budaya, 14(2), 200-2007.
Nasution, M. E., Setyanto, B., Huda, N., Mufraeni, M. A., & Utama, B. S. (2012). Pengenalan Eksklusif Ekonomi Islam. Cetakan ke-4. Jakarta: Kencana.
Nitisusastro, M. (2010). Kewirausahaan & Manajemen Usaha Kecil. Bandung: Alfabeta.
Permadi, L. A., Darwini S., Retnowati W., Negara I. K., & Septiani E. (2018). Persepsi dan Sikap Masyarakat terhadap Rencana Dikembangkannya Wisata Syariah (Halal Tourism) di Provinsi Nusa Tenggara Barat. Jurnal Ekonomi dan Keuangan Syariah, 2(1), 34-53.
Ramadhany, F. & Ridlwan, A. A. (2018). Implikasi Pariwisata Syariah terhadap Peningkatan Pendapatan dan Kesejahteraan Masyarakat. Muslim Heritage, 3(1), 147-164.
Rehman, M., Mahmood, A. K. B., Sugathan, S. K. & Amin, A. (2010). Implementation of Management in Small and Medium Enterprises. Journal of Knowledge Management Practice, 11(1).
Santoso & Rahmawati, U. (2016). Produk Kegiatan Usaha Perbankan Syari’ah dalam Mengembangkan UMKM di Era Masyarakat Ekonomi ASEAN (MEA). Jurnal Penelitian, 10(2), 322-344.
Siaw, C. L. & Rani, N. S. A. (2012). A Critical Review on The Regulatory and Legislation Challenges Faced by Halal Start-up SMEs Food Manufacturers in Malaysia. Procedia-Sosial and Behavioral Science, 57, 541-548. https://doi.org/ 10.1016/j.sbspro.2012.09.1222.
Singh Y. K. (2006). Fundamental of Reasearch Methodology and Statistics. New Age International (P) Limited Publishers: New Delhi.
Sholihin, A. I. (2010). Pedoman Umum Lembaga Keuangan Syariah. Jakarta: PT Gramedia Pustaka Utama.
Sekretariat Negara (2008). Undang-Undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah (Lembaran Negara Republik Indonesia Tahun 2008 Nomor 93 Tambahan Lembaran Negara Republik Indonesia Nomor 3540).
Sekretaris Daerah Aceh (2016). Qanun Nomor 8 tahun 2016 tentang Sistem Jaminan Produk Halal.
Siagian, D. & Sugiarto (2006). Metode Statistika: Untuk Bisnis dan Ekonomi. Jakarta: PT Gramedia Pustaka Utama.
Suci, Y. R. (2017). Perkembangan UMKM (Usaha Mikro, Kecil, dan Menengah) di Indonesia. Jurnal Ilmiah Cano Ekonomos, 6(1), 51-58.
Sukamto (2012). Memahami Mekanisme Pasar dalam Ekonomi Islam. Jurnal Sosial Humaniora, 5, 19-32.
Tambunan, T. (2012). UMKM di Indonesia. Bogor: Ghalia Indonesia.
Terziovski, M. (2003). The relationship between networking practices and business excellence: a study of small to medium enterprises (SMEs). Measuring Business Excellence, 7(2), 78–92. https://doi.org/10.1108/13683040310478011.
Walliman, N. (2011). Research Methods: The Basic. London: Routledge.
Wibisono, A. D. (2015). Pengaruh Pembiayaan Usaha Mikro, Kecil, dan Menengah (UMKM) dan Likuiditas terhadap Resiko Pembiayaan Perbankan Syariah di Indonesia Periode 2010-2014. Akrual, 6(2), 104-114.
Widiyanto M. A. (2013). Statistik Terapan: Konsep & Aplikasi SPSS/LISREL dalam Penelitian Pendidikan Psikologi & Ilmu Sosial Lainnya. PT Elex Media Komputindo: Jakarta.
Yaacob, Y. & Azmi I. A. G. (2012). Entrepreneurs’ Social Responsibilities From Islamic Perspective: A Study of Muslim Entrepreneurs in Malaysia. Procedia-Sosial and Behavioral Science, 58, 1131-1138.
Yin, R. K. (2018). Case Study Research and Application: Design and Methods. Los Angeles: Sage Publication.
Yusup, F. (2018). Uji Validitas dan Reliabilitas Instrumen Penelitian Kualitatif. Jurnal Tarbiyah: Jurnal Ilmiah Kependidikan, 7(1), 17-23. https://dx.doi.org/10.18592/ tarbiyah.v7i1.2100.
Zimmerer, T. W., Scarborough, N. M. & Wilson, D. (2008). Kewirausahaan dan Manajemen Usaha Kecil. Jakarta: Salemba Empat.
DOI: https://doi.org/10.30588/jmp.v9i1.437
Article Metrics
Abstract view : 1390 timesPDF - 2 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Soraya Lestari, Novi Hardiyanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://ejournal.up45.ac.id/index.php/maksipreneur.
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship has been indexed/archived by:
Journal of Maksipreneur: Management, Cooperative, and Entrepreneurship (JMP)
Organized by Management Department, Universitas Proklamasi 45, Yogyakarta, Indonesia
Published by Universitas Proklamasi 45, Yogyakarta, Indonesia
Email: maksipreneurjurnal@gmail.com | jurnal.maksipreneur@up45.ac.id