Peningkatan Pemasaran bagi Pengusaha Mikro Alat Permainan Edukatif (APE) di Daerah Istimewa Yogyakarta

Flourensia Septy Rahayu, Susi Widjajani, Wilfridus Bambang Triadi

Abstract


Community service activity aims to increase knowledge for partners in terms of better product quality, and developing marketing strategies. Partners are selected on service activities are perpetrators unit small and medium businesses that have an interest in particular on the pattern of development of the child, by creating APE making industry, namely Dolanan Puzzles and Boneka Tangan Kang Bedjo. Approaches will be used to implement solutions to the problems that arises is the Virtual Store System development activities, counseling, training and mentoring. From the aspect of business management trying addressed is the problem of product marketing. The solution implemented is in the form of extension of the marketing strategy, the use of the Internet for marketing activities, and training in the use of Internet technology to marketing activities by utilizing tokopedia.com and Instagram. This addition was built 2 pieces online site for the 2nd partners as a means to market their respective products. After completion of development, partners can be trained to operate the site. Assistance activities carried out as a means of monitoring the results of education and training that have been obtained previously.


Keywords


micro entrepreneur; gaming tool educational; marketing; online sites

Full Text:

PDF

References


Direktorat Pendidikan Anak Dini Usia. 2003. Alat Permainan Edukatif untuk Kelompok Bermain. Jakarta: Depdiknas.

Permendiknas nomor 58 tahun 2009. Diakses dari situs http://sdm.data.kemdikbud.go.id/SNP/dokumen/Permendiknas%2520No%252058%2520Tahun%25202009.pdf pada tanggal 20 Januari 2014.

Sugianto, Mayke. 1995. Bermain Mainan dan Permainan. Jakarta: Dikbud.




DOI: http://dx.doi.org/10.30588/jmp.v5i1.145

Refbacks

  • There are currently no refbacks.


Copyright (c) 2015 Flourensia Septy Rahayu, Susi Widjajani, Wilfridus Bambang Triadi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://ejournal.up45.ac.id/index.php/maksipreneur.

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship has been indexed/listed by:

Google Scholar Crossref Sinta Garuda IOS PKP Index LOCKSS ROAD BASE ResearchBib SIS WorldCat ASI Scilit logo Dimensions OpenAIRE Microsoft Academic CORE DRJI Semantic Scholar EuroPub SJIFactor Publons Hollis

The Journal of Maksipreneur: Management, Cooperative, and Entrepreneurship (JMP)

Organized by Management DepartmentUniversitas Proklamasi 45 Yogyakarta, Indonesia

Published by Universitas Proklamasi 45 Yogyakarta, Indonesia

Email: maksipreneurjurnal@gmail.com | jurnal.maksipreneur@up45.ac.id

ISSN (online): 2527-6638  ISSN (printed): 2089-550X