Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying melalui Nilai Hedonik di Carrefour Surakarta
DOI:
https://doi.org/10.30588/jmp.v7i2.362Keywords:
Bonus pack, Hedonic shopping value, Impulse buying, Price discountAbstract
The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount and bonus pack have influence on hedonic shopping value and impulse buying. This study also shows that the hedonic shopping value is an intervening variables that can mediate the effect of price discount and bonus pack variables on impulse buying.References
Allen, N. J. & Meyer, J. P. (1990). The Measurement and Antecedent of Affective, Continuance and Normative Commitment to the Organization. Journal of Occupational Psychology, 91, 1-18.
Alma, B. (2012). Manajemen Pemasaran dan Pemasaran Jasa. Edisi Keenam. Bandung: Alfabeta.
Arnold, M. J. & Reynold, K. E. (2003). Hedonic Shopping Motivation. Journal of Retailing, 79(2), 77-95.
Bayley, G. & Nancarrow, C. (1998). Impulse purchasing: a qualitative exploration of the phenomenon. Qualitative Market Research: An International Journal, 1(2), 99-114.
Beatty, S. E. & Ferrell, M. E. (1998). Impulse Buying: Modeling Its Precursors. Journal of Retailing, 74(2), 169-191.
Belch, G. E. & Belch, M. A. (2009). Advertising and Promotion: An Integrated Marketing Communication Perspective. 8th Edition. New York: Pearson Education.
Dawson, S. & Kim, M. (2009). External and Internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20-34.
Ferdinand, A. (2002). Structural Equation Modeling Dalam Penelitian Manajemen. Edisi 2. Semarang: NP Undip.
Hausman, A. (2000). A Multi Method Investigation of Consumer Motivation in Impulse Buying Behavior. Journal of Consumer Marketing, 17(5), 403-419.
Hirschman, E. C. & Holbrook, M. B. (1982). Hedonic consumption: emerging concept, methods and proportions. Journal of Marketing, 46, 92-101.
Mowen, J. C. & Minor, M. (2002) Perilaku Konsumen. Edisi Kelima. Jakarta: PT. Erlangga.
Park, E. J., Kim, E. Y. & Judith, C.F. (2006). A Structural Model of Fashion-Oriented Impulse Buying Behavior. Journal of Fashion Marketing Management, 10(4), 433-446.
Putri, Y. T. A. & Edward, M. (2014). Pengaruh Bonus Pack dan Price Discount terhadap Impulse Buying pada Konsumen Giant Hypermarket Diponegoro Surabaya. Universitas Negeri Surabaya. Retrieved from
http://http://jurnalmahasiswa. unesa.ac.id/index.php/jptn/article/view/12039.
Rook, D. W & Fisher, R. J. (1995). Normative influences on impulse buying behavior. Journal of Consumer Research.
Schiffman, L. G. & Kanuk, L.L. (2000). Consumer Behavior. 7th edition. Prentice-Hall International, Inc.
Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
Singarimbun, M. & Sofian, E. (1993). Metode Penelitian Survai. Jakarta: LP3ES.
Tjiptono, F., Chandra, G. & Andriana, D. (2008). Pemasaran Strategik. Yogyakarta: Andi Offset.
Tjiptono, F. (2008). Strategi Pemasaran. Edisi Ketiga. Yogyakarta: Andi Offset.
Zhang, Y., Sirion, C., & Combs, H. (2011). The Influence of the mall environment on shopper’s value and consumen behavior in China. ASBBS Annual Conference, 18(1), 214-224.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with Jurnal Maksipreneur agree to the following terms:
Authors retain copyright and grant the Jurnal Maksipreneur right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Maksipreneur.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Maksipreneur. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
