Penguatan Kelembagaan Sosial, Manajemen Organisasi dan E-Marketing untuk Mendorong Perkembangan Kelompok Desa Wisata di Kelurahan Tegaltirto

Authors

  • Endang Susilowati Universitas Proklamasi 45 Yogyakarta
  • M. Agung Nugroho STIMIK AKAKOM Yogyakarta

DOI:

https://doi.org/10.30588/jmp.v4i1.94

Keywords:

institutional, Desa Wisata, e–marketing

Abstract

In addition to being an additional new tourist destinations, Desa Wisata in DIY turns out to function as well as one of conservation and community empowerment strategies for environment and culture. Through the development of community Desa Wisata has a new source of income while preserving they environment and culture. In that context, the development of Desa Wisata has a very strategic position. In terms of potential, DIY has many villages are ready to develop into Desa Wisatabecause they have material that can be packed into tourist attractions and also supported by the strong desire of the community to develop itself into a Desa Wisata. But however potential alone is not enough, because it must be driven by a reliable institutional managers to promote Desa Wisata on market. This problem is also faced by the Desa Wisata Tegaltirto Kec. Berbah Kabupaten SlemanThis community service activities aimed to encouraging institutional strengthening Desa Wisata and e-marketing capabilities of the managers and developer. Training and mentoring activities carried out in Dusun Karangwetan with 20 participants (5 groups). Training held for two full days, and will be assisting the manager and developer of this institution. Marketing tools in the form of two units complete with modem netbook is expected to accelerate e-marketing capabilities of this group. 

Author Biography

Endang Susilowati, Universitas Proklamasi 45 Yogyakarta

Departemen Ilmu Administrasi Negara

References

Adiyant, MiraRachmi. 2005. Arahan Bentuk, Kegiatan dan Kelembagaan Kerjasama pada Pengelolaan Sarana dan Prasarana Pantai Parangtritis. (Thesis). Jurusan Perencanaan Wilayah dan Kota, Fak. Teknik Universitas Diponegoro, Semarang.

Carisson, Lars. 1995. Policy Making, Collective Action, and The Governability of Society. Paper dipresentasikan dalam The Mini Conference on Political Order and Development.

Henry, N. 1995. Public Administration and Public Affairs. Sixth Edition. Englewood Cliffs, N.J.: Prentice–Hall.

Gautama, IGA Gede Oka Gautama, Nyoman Sunart. 2012. Evaluasi Perkembangan Wisata Bahari, Studi Kasus Pantai Sanur. Jurnal Ilmiah Pariwisata, Vol 2 no 1, hal 109-122, September.

Olson, Mancur. 1971. The Logic of Collective Action. Cambridge–Harvard University Press.

Perda Kab. Bantul No 3 tahun 2005 tentang Perizinan Usaha Jasa Pariwisata Kabupaten Bantul.

Perda Kab. Bantul No 5 tahun 2003 tentang Pembentukan Dinas Kebudayaan dan Pariwisata.

Pratikno (ed). 2007. Kerjasama Antar Daerah: Kompleksitas dan Tawaran Format Kelembagaan. Yogyakarta– Polokda JIP UGM.

Putranti, Heni Ari. 2012. Dampak Kebijakan Pengelolaan Kawasan Pantai Lagoi oleh Investor Asing terhadap masyarakat Setempat dan Pemerintah Daerah Riau. Thesis, Jurusan Perencanaan Wilayah Dan Kota, Univeristas Diponegoro.

Rosen, E.D. 1993. Improving Public Sector Productivity: Concept and Practice. London: Sage Publications, International Educational and Professional Publisher.

Ruswanto, Wawan. 2009. Kelembagaan Transportasi Kota Medan. Jurnal Online pada Portal Garuda Kemendiknas. Disertasi Universitas Indonesia (http://garuda.kemdiknas.go.id/jurnal/detil/id/90:12487/q/transportasi%20kota%20medan/offset/0/limit/15)

Wibowo, Mardi. 2012. Sistem Jaringan Kelembagaan dalam Pengelolaan Lingkungan Pantai. Jurnal Teknologi Lingkungan, Vol. 3, No. 3, September, 218-225, http://krjogja.com/read/164917/ pembahasan - raperdapenyelenggaraan-pariwisata.kr

Downloads

Published

2014-12-31

How to Cite

Susilowati, E., & Nugroho, M. A. (2014). Penguatan Kelembagaan Sosial, Manajemen Organisasi dan E-Marketing untuk Mendorong Perkembangan Kelompok Desa Wisata di Kelurahan Tegaltirto. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 4(1), 36–47. https://doi.org/10.30588/jmp.v4i1.94

Issue

Section

Articles

Most read articles by the same author(s)