Faktor-faktor Penentu Keberhasilan Usaha Kecil dan Menengah (UKM) di Kota Yogyakarta
(1) Universitas Proklamasi 45 Yogyakarta
(2) Universitas Proklamasi 45 Yogyakarta
(*) Corresponding Author
Abstract
This research was conducted with the aim to explain the influence of the characteristics of the owner/manager of the business strategy, describes the influence of business strategy on business performance, explaining the influence of the characteristics of the owner/manager of the business performance. Variables used in this research is variable owner/manager, business strategy (independent variable) and variable performance or Small Bussinis Performance (dependent variable). The results obtained show that a direct influence on the performance characteristics of the manager of small and medium businesses in the city of Yogyakarta strong with R2 values of 0.224, or 22.4%, the effect of business strategies on business performance of small and medium businesses in urban areas with R2 values of 0,049 or 4.9%. Meanwhile, indirectly influence the characteristics of managers' business performance through business strategy in the city of Yogyakarta only has value R2 value of 0.080 or 8.0%.
Keywords
Full Text:
PDFReferences
Kuncoro. Achmad Engkos dan Ridwan. 2007. Cara Menggunakan dan Memakai Analisis Jalur (Path Analysis). Bandung: Penerbit Alfabeta.
Lestari, Sri., 2007. Kajian Model Penumbuhan Unit Usaha Baru. Jurnal Usaha Mikro Kecil dan Menengah.
Littunen, Hannu, 2000, Entreprenuership and Characteristies of The Entreprenuership Personality: International Journal of Entreprenuerial ehaviour and Research, Vol. 6. No. 6, 2000, pp. 295-309.
Shaw, E., and S. Conway, 2000. "Networking and the Small Firm," in Enterprise and Small Business. Ed. S. Carter and D. Jones-Evans. Harlow, UK: Financial Times/Prentice Hall, 367-383.
Statistik Usaha Kecil dan Menengah Tahun 2008. Kementerian Negara Koperasi & UKM bekerjasama dengan Badan Pusat Statistik.
Sugiyono. 2004. Metode Penelitian Bisnis. Bandung: Alfabeta.
Undang Undang Nomer 20 tahun 2008 tentang Usaha Mikro Kecil dan Menengah. Wikipidea, organisasi.org, ronnysiagian.wordpress.com & komfe-meureudu.blogspot.com
O’Regan, Nicholas, Martin Sims and Abby Ghobadian, 2005, High Performance: Owenership and Decision Making in SME’s, Management Decision, Vol 43 No. 3 p. 382.
Zeithaml. C., P., and L.W. Fry (1984). “ Contextual and Strategic Differences Among Mature Business in Four Dynamic Performance Situations,” Academy of Management Journal 27.p.841
DOI: https://doi.org/10.30588/jmp.v6i1.282
Article Metrics
Abstract view : 2583 timesPDF - 8 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2016 Eny Sulistyowati, Nining Sofiati Lestari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://ejournal.up45.ac.id/index.php/maksipreneur.
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship has been indexed/archived by:
Journal of Maksipreneur: Management, Cooperative, and Entrepreneurship (JMP)
Organized by Management Department, Universitas Proklamasi 45, Yogyakarta, Indonesia
Published by Universitas Proklamasi 45, Yogyakarta, Indonesia
Email: maksipreneurjurnal@gmail.com | jurnal.maksipreneur@up45.ac.id