Pengaruh Digital Entrepreneur Role Model dan Kreativitas terhadap Minat Mahasiswa Berwirausaha
DOI:
https://doi.org/10.30588/jmp.v15i1.2485Keywords:
Digital Entrepreneur Role Model, Creativity and Interest in Entrepreneurship, StudentsAbstract
Despite the increasing business opportunities created by technological advances, student interest in entrepreneurship during the digital era remains low. This study examines how Digital Entrepreneur Role Models and creativity influence students' interest in entrepreneurship. This study uses a quantitative method, including multiple linear regression and log-linear models, to analyze the data. The data were collected from questionnaires given to economics students in the 2022 cohort at Surabaya State University between October and November 2022. The analysis looked at how each variable affects students' interest in entrepreneurship, both individually and together. The findings show that both independent variables have a positive and significant impact on students' interest in starting a business. Digital entrepreneur role models help build students' confidence and drive to start a business, while creativity helps them come up with new business ideas and innovations. These results indicate that policymakers and schools should develop programs that foster digital entrepreneurship and promote student creativity. The unique aspect of this study is the integration of digital entrepreneur role models with creativity to understand how students engage in entrepreneurship within the digital age.
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Vika Wapa Putri Dimis, Norida Canda Sakti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Jurnal Maksipreneur agree to the following terms:
Authors retain copyright and grant the Jurnal Maksipreneur right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Maksipreneur.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Maksipreneur. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
