Vol. 2 No. 02 (2025)

Articles

• Product Innovation as the Foundation of Effective Marketing Strategy in the Creative Industry

  Kartini Kartini; Achmad Riady

  67-76

  DOI : https://doi.org/10.30588/jmt.v2i02.2464
  

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• Reorientasi Manajemen Hibah Sanggar Kebudayaan Berbasis Kolaborasi Menuju Penguatan Ekosistem Ekonomi Warga

  Arif Kurniar Rakhman

  77-89

  DOI : https://doi.org/10.30588/jmt.v2i02.2591
  

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• Pengaruh Live Streaming, Affiliate Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee (Studi pada Mahasiswa di Condong Catur)

  Yosias Umbu Lamik, Bambang Sugeng Dwiyanto

  90-102

  DOI : https://doi.org/10.30588/jmt.v2i02.2597
  

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