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Jurnal Manajemen Strategis: Jurnal Mantra
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Current Issue
Vol. 1 No. 01 (2024)
Jurnal Manajemen Strategis: Jurnal Mantra
Volume 1 Number 01 (April 2024)
DOI:
https://doi.org/10.30588/jmt.v1i01
Published:
2024-02-12
Articles
Analisis Pengaruh Rasio Profitabilitas, Solvabilitas, Aktivitas, dan Pasar terhadap Harga Saham pada Perusahaan Manufaktur: Subsektor Plastik dan Kemasan yang Terdaftar di BEI
Esti Nur Hidayah, Bambang Sugeng Dwiyanto
1-20
DOI :
https://doi.org/10.30588/jmt.v1i01.1221
PDF
Views
: 603 times |
Download
: 72 times
Analisis Tingkat Loyalitas Konsumen Generasi Z terhadap Marketplace di Indonesia Menggunakan Metode NPS (Net Promoter Score)
Nerys Lourensius L. Tarigan, Petra Surya Mega Wijaya, Yuyun Wahyuni, Eny Sulistyowati
21-34
DOI :
https://doi.org/10.30588/jmt.v1i01.1222
PDF
Views
: 580 times |
Download
: 227 times
Persepsi Konsumen Atas Kualitas Layanan, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan Caffe Legend Jogja
Yosina Weisemina Unmehopa, Jemadi Jemadi
35-53
DOI :
https://doi.org/10.30588/jmt.v1i01.1250
PDF
Views
: 364 times |
Download
: 29 times
Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Loyalitas Pelanggan di Era Pandemi Covid-19: Studi pada PT Pos Indonesia Cabang Yogyakarta
Rinda Aprilia Pramesti, Niken Widyastuti, Heri Winarto
54-69
DOI :
https://doi.org/10.30588/jmt.v1i01.1433
PDF
Views
: 332 times |
Download
: 86 times
Pengaruh Brand Ambassador dan Product Review terhadap Keputusan Pembelian Online yang Dimediasi oleh Citra Merek bagi Konsumen Perempuan di Yogyakarta
Nabila Rama Yunita, Andriya Risdwiyanto
70-88
DOI :
https://doi.org/10.30588/jmt.v1i01.1753
PDF
Views
: 135 times |
Download
: 118 times
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