Proses Pengambilan Keputusan pada Konsumen untuk Membeli Rumah dari PT X Berdasarkan Alasan Pro-Lingkungan Hidup

Authors

  • Chatu Septiana Program Studi Psikologi Umum Fakultas Psikologi, Universitas Proklamasi 45 Yogyakarta
  • Arundati Shinta Program Studi Psikologi Umum Fakultas Psikologi, Universitas Proklamasi 45 Yogyakarta
  • Eny Rohyati Program Studi Psikologi Umum Fakultas Psikologi, Universitas Proklamasi 45 Yogyakarta

Keywords:

Purchasing decision making, Pro-environment reason

Abstract

This study aims to explore consumer’s decision-making process in buying house (permanent residence building), based on pro-environmental reasons. It is a rare research since most of research on house consumer behavior revealed that price and location were the most important reasons in buying house rather than pro-environment reason. This is a qualitative research and 2 female owners (wives) participated in this research. They have already lived in that real estate developed by the X house enterprise for 4 months. This research revealed that those consumers have 5 stages in making a decision i.e. able to identify their needs, able to seek relevant information, able to make alternative evaluation, purchasing decision, and post-purchase behavior. It was also revealedseveral points: (1) the second subject is more likely to be an impulsive consumer since the process of decision making was only 4 days compare to 1 month for the first subject. It was occurred that the second subject was more likely depression because of conflict with her mother in law. (2) The first subject was more likely to have environmental sensitivity than the second subject. It was reflected from her favor on a friendly environment septic tank.

References

Bamberg, S. & Moser, G. (2007). Twenty years after hines, hungerford and tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology. 1(27), 14–25. DOI: org/10.1016/j.jenvp.2006.12.002.

Bani-Rshaida, A.M. & Alghraibeh, A.M. (2017). Relationship between compulsive buying and depressive symptoms among males and females. Journal of Obsessive-Compulsive and Related Disorders. 14, 47-50.

Darmiati, Masdarini, L., Suriani, M., Adnyawati, N.D.M.S., Marsiti, C.I.R., Widiartini, K. & Angendari, M.D. (2017). Perilaku konsumen. Depok: Rajawali Pers. DOI: org/10.1016/j.jenvp.2007.06.004.

Homburg, A. & Stolberg, A. (2006). Explaining pro-environmental behavior with a cognitive theory of stress. Journal of Environmental Psychology. 26, 1– 14. https://doi.org/10.1016/j.jenvp.2006.03.003.

Moleong, L.J. (2002). Metode penelitian kualitatif. Bandung: CV. Remaja.

Nawawi, H. & Martini, M. (1992). Instrumen penelitian bidang sosial. Yogyakarta: Gadjah Mada University Press.

Poerwandari, E.K. (1998). Pendekatan kualitatif dalam penelitian psikologi. Jakarta: Lembaga Pengembangan Sarana Pengukuran dan Pendidikan Psikologi (LPSP3) Fakultas Psikologi Universitas Indonesia.

Prabowo. (1996). Memahami penelitian kualitatif. Yogyakarta: Andi Offset.

Puspa, R., Permana, A & Nuryanti, S. (2017). Pengaruh harga dan lokasi terhadap keputusan pembelian. Jurnal Ilmiah Managemen Bisnis. 3(2), 205-215.

Puteri, I., Aliya, R. & Satria, A.M. (2018). Penerapan plastic deposit refund system sebagai instrumen penanggulangan pencemaran limbah plastik di wilayah perairan Indonesia. Jurnal Hukum Lingkungan. 4(2).145-147.

Rismayati, A.I., Putrawan, I.M. & Sigit, D.V. (2019). Penagruh big-five personality dan environmental sensitivity terhadap responsible environemntal behavior siswa. Indonesian Journal of Environmental Education and Management. 4(1), Januari, 44-60.

Rumah.com. (2020). Saat pandemi, penyerapan KPR subsidi justru tinggi. 14 Juli. Retreived on Januari 27, 2021 from: https://www.rumah.com/berita-properti/2020/7/190142/saat-pandemi-penyerapan-kpr-subsidi-justru-tinggi.

Septiadi, N.L.E.I. (2016). Pengaruh kinerja lingkungan, biaya lingkungan, dan luas pengungkapan corporate sosial responsibility terhadap kinerja keuangan perusahaan. Jurnal Akuntansi Profesi. 6(1), 22-29.

Setiadi, J.N. (2003). Perilaku konsumen: Konsep dan implikasi untuk strategi dan penelitian pemasaran. Jakarta: Prenada Media.

Sugiyono. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R & D. Bandung: Alfabeta.

Sugiyono. (2016). Memahami penelitian kualitatif. Bandung: Alfabeta.

Downloads

Published

2021-03-18

How to Cite

Septiana, C., Shinta, A., & Rohyati, E. (2021). Proses Pengambilan Keputusan pada Konsumen untuk Membeli Rumah dari PT X Berdasarkan Alasan Pro-Lingkungan Hidup. Jurnal Psikologi, 17(1), 48–59. Retrieved from https://ejournal.up45.ac.id/index.php/psikologi/article/view/818

Issue

Vol. 17 No. 1 (2021): Jurnal Psikologi

Section

VOL 17 NO 1 MARET 2021

License

Authors retain copyright and grant the Jurnal Maksipreneur right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Psikologi.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Psikologi. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

 

 

Most read articles by the same author(s)

<< < 1 2