Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Journal Title Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Initials JMP Printed-ISSN 2089-550X (since December 2011) Electronic-ISSN 2527-6638 (since June 2016) Frequency Biannually (December and June) DOI Prefix 10.30588 by Crossref Review Process Blind-Peer-Review Access Policy Open Access Journal Copyright Notice Copyright Notice Editor-in-Chief Andriya Risdwiyanto Publisher Universitas Proklamasi 45, Yogyakarta, Indonesia Citation Analysis Google Scholar Journal Indexing DOAJ | Crossref | SINTA | EBSCO | GARUDA | IOS | Dimensions | Journal Stories | WorldCat | ROAD | ResearchBib | Scilit | OpenAIRE | CORE | Semantic Scholar | EuroPub | Web of Science Jurnal Maksipreneur (JMP) is a periodical, scientific, and peer-reviewed journal published by Universitas Proklamasi 45 (UP45), Yogyakarta, Indonesia, twice a year (biannually) in December and June. This journal is intended to collect and publish a summary of research results and scientific development writings as well as original ideas that are fresh and challenges related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who are interested in the development of scholarship in these fields to submit their best scientific works. Benefits for Authors The article will have DOI from Crossref. JMP uses a blind peer-review process. JMP is indexed by international indexers. Since April 7th, 2022, the JMP has been accredited in rank 3 of the Scientific and Technology Index (SINTA 3) by The Minister of Education, Culture, Research, and Technology of the Republic of Indonesia based on the decree of the Director General of Higher Education, Research, and Technology No. 105/E/KPT/2022 dated April 7th, 2022. Open Access Policy All readers can read and download any full-text articles free of charge.
Authors who publish with Jurnal Maksipreneur agree to the following terms: Authors retain copyright and grant the Jurnal Maksipreneur right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Maksipreneur. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Maksipreneur. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Analysis of the Use of English in the Promotion of Environmentally Friendly Products: Green Marketing Practices and Consumer Perceptions in Semarang
This investigation examines consumer perceptions and green marketing practices in Semarang, with a particular emphasis on the use of English in promoting environmentally responsible products. Interviews with company representatives and focus group discussions with consumers are employed as qualitative research methods. The research indicates that companies have implemented a diverse array of green marketing practices; however, there are still deficiencies in their consistent and effective implementation. Green marketing practices are generally well-received by consumers, who are influenced by factors such as environmental awareness, prices, product quality, and confidence in companies' environmentally friendly claims. Diverse perceptions are generated by the utilization of English in promotional materials, with some individuals expressing apprehensions regarding potential confusion, while others find it effective in improving the product's image. The study enhances comprehension of ecological marketing strategies, and the necessity of more balanced approaches and integrated strategies in marketing communication is underscored, as well as consumer perceptions in Indonesia. Theoretical implications encompass the necessity of incorporating contextual factors into global marketing theory and the endorsement of the theory of planned behavior. The research's limitations include the necessity for further exploration and the limited generalization, as well as recommendations for future research.
Copyright (c) 2025 Syamsul Hadi, Shella Gherina Saptiany, Sandy Satrio Bagaskara, Keylla Nursita Dwi Ayunda https://creativecommons.org/licenses/by/4.0
Eksistensi Penggunaan Mobile Banking Dalam Analisis Melalui Pengaruh Teknologi, Pengalaman, dan Keamanan
The purpose of this study is to analyze the factors that influence the sustainability of mobile application usage using the Technology Adoption Model (TAM) approach. The variables studied include ease of use, user experience, affective experience, and security & privacy. Data was collected through a survey of mobile banking users and analyzed statistically using quantitative methods. The results of the study indicate that ease of use, user experience, affective experience, and application security and privacy significantly influence user satisfaction. User satisfaction then becomes a key factor that mediates the influence of these variables on the intention to continue using mobile banking. These findings show that the higher the level of user satisfaction, the greater the likelihood that users will continue to use mobile banking services. Additionally, security and privacy were proven to be fundamental aspects of user trust and loyalty. The implications of this study are the importance of developing mobile banking applications that are easy to use, provide a positive experience, and ensure the security and privacy of user data to increase user satisfaction and loyalty in a sustainable manner. This study is expected to serve as a reference for developers and digital banking service providers in designing service improvement strategies in the current digital era.
Copyright (c) 2025 Edy Yulianto Putra, Vanessa Vanessa, Hepy Hefri Ariyanto https://creativecommons.org/licenses/by/4.0
Social Media Marketing: Peranannya Dalam Meningkatkan Kinerja UMKM di Kota Malang Pada Masa Pandemi Covid-19
The Covid-19 pandemic in Indonesia has caused crises in various sectors, including health, education, and the economy. SMEs play a crucial role in promoting economic growth and achieving national stability. At this time, there are many buying and selling activities that use digital media, because it makes it easier for both consumers and SMEs themselves. This study aims to analyze the role of social media marketing in improving performance in several SMEs in Malang City during the Covid -19 pandemic. This study used qualitative methods, while the data obtained were based on primary data. The data collection technique used is the triangulation technique, while the sample is taken using purposive sampling, with the criteria of informants, namely SMEs in Malang City who have implemented social media marketing. There are several benefits obtained by MSME actors in implementing social media marketing during the Covid -19 pandemic. First, social media can be used as an effective and efficient promotional medium. Second, social media marketing can also build brand awareness by consistently running promotions on social media. Third, research informants agreed that implementing social media marketing during the Covid -19 pandemic was effective in increasing SMEs' sales. Restrictions on people's activities in Indonesia during the pandemic have made consumers who buy products from social media tend to increase.
Copyright (c) 2025 Elvanda Satria Pratama Handoko, Imam Mukhlis https://creativecommons.org/licenses/by/4.0
Analisis Peran Pendapatan Non-Pendidikan dalam Mendukung Keberlanjutan Sumber daya Keuangan pada Politeknik Negeri Semarang (Polines)
This study aims to analyze the role of non-educational revenue in supporting the financial sustainability of Politeknik Negeri Semarang (Polines). Using a qualitative research method with a document analysis approach, this research examines Polines' revenue realization from 2020 to 2023. The findings reveal that non-educational revenue is pivotal in enhancing Polines’ financial flexibility and independence. Nevertheless, Polines continues to face challenges, including reliance on the State Budget (APBN) and underutilization of its research and innovation potential. The study recommends strategies for revenue diversification, strengthening governance, and optimizing innovation to enhance Polines’ financial sustainability. These strategies emphasize the concept of an entrepreneurial university and utilize Valuable, Rare, Inimitable, and Organized (VRIO).
Copyright (c) 2025 Fariham Masula, Arief Noviarakhman Zagladi https://creativecommons.org/licenses/by/4.0
Boosting Production Performance Through Employee Empowerment and Sense of Belonging: A Case Study at PT Batu Gunung Mulia Putra Agro
This study examines how employee empowerment influences production employees’ performance, with sense of belonging serving as a mediating mechanism. In competitive operations, empowerment that grants autonomy, recognizes contributions, and invites participation in decisions is expected to strengthen attachment to the organization and, in turn, productivity. The study contributes evidence from Indonesia’s agro-manufacturing sector, an important yet underexamined context. A quantitative explanatory design was employed. Relationships among constructs were estimated using Partial Least Squares Structural Equation Modeling. The population consisted of 98 production employees at PT Batu Gunung Mulia Putra Agro; total sampling yielded 42 respondents, including 40 employees and two supervisors. Data were collected through a structured questionnaire on a five-point Likert scale. Results indicate that empowerment significantly increases both sense of belonging and performance. Sense of belonging also exerts a positive effect on performance and mediates the relationship between empowerment and performance, suggesting an indirect pathway from empowerment to outcomes. Model diagnostics show accuracy, with R-square values of 0.631 for sense of belonging and 0.856 for performance. These findings imply that autonomy, recognition, and participatory decision-making are effective levers for cultivating emotional bonds and sustaining productivity. Organizations are encouraged to institutionalize empowerment-based policies to enhance performance.
Copyright (c) 2025 Iskandar Zulkarnain, Meiske Claudia https://creativecommons.org/licenses/by/4.0
Openness to Change Non-Academic Staff of Higher Education Institution in South Kalimantan Region
The competition in the global education market at the national level requires both public and private universities in the South Kalimantan region, as they must continue to strive to adapt to the demands of change and government policies if they want to survive. Enhancing services is essential for efficient university governance, particularly in the administrative domain. Traditionally performing routine work, non-academic staff must demonstrate an openness to change to fulfill changing service expectations. This study examines the variables that affect non-academic staff members' openness to change, emphasizing the functions of transformational leadership, transparent communication, and organizational trust. The research employs a quantitative design, with a cross-sectional survey design. The 251 participants were selected through purposive sampling. The instruments used include adapted scales such as the Openness to Change Scale, the Multifactor Leadership Questionnaire Form 5X-Short, the Transparent Communication Scale, and the Organizational Trust Inventory-Short Form. The multiple linear regression was utilized to analyze the data. The results show that transformational leadership, transparent communication, and organizational trust collectively affected openness to change, but only organizational trust individually affected openness to change. Therefore, these factors must be carefully considered and maintained to enhance non-academic staff's openness to change within universities.
Copyright (c) 2025 Neka Erlyani, Rika Vira Zwagery, Rahmi Fauzia, Siti Raiyati, Ayu Regina https://creativecommons.org/licenses/by/4.0
Pengaruh Kepuasan Kerja, Kompetensi, Komitmen Organisasional terhadap Kinerja Karyawan dengan Kepemimpinan Sebagai Variabel Moderator
This study aims to investigate the impact of job satisfaction, competence, and organizational commitment on employee performance, while also evaluating the role of leadership as a moderating variable. A quantitative method, employing a survey approach, was used to collect data from 150 employees at a private company. The analysis results showed that organizational commitment and leadership had a positive and significant effect on employee performance, while job satisfaction and competence did not show a significant impact. However, simultaneously, all four variables had a significant effect on performance. This study highlights the importance of commitment and leadership in supporting employee performance, which positively impacts the achievement of organizational goals. These findings provide valuable insights for human resource management, particularly in employee planning and development to enhance the company's competitiveness.
Copyright (c) 2025 Achmad Brian Fajar Prayogi, Abubakar Hamada, Aprianto Sandi Asmoro, Vera Firdaus https://creativecommons.org/licenses/by/4.0
Efektivitas E-Modul dalam Meningkatkan Literasi Keuangan pada Usaha, Mikro, Kecil dan Menengah (UMKM) Perempuan Pesisir
Financial literacy remains a major challenge for coastal women-owned MSMEs in South Sulawesi, particularly those engaged in fisheries, food processing, and local handicrafts. A limited understanding of formal financial products and the absence of systematic record-keeping have hindered their business competitiveness. This study aims to evaluate the effectiveness of an e-module as a digital learning medium in improving the financial literacy of coastal women entrepreneurs. The research employed a quasi-experimental design with a pre-test and post-test control group. A total of 60 respondents were selected purposively from four regions: Makassar City, Palopo City, Takalar Regency, and Pinrang Regency. Data were collected using a structured questionnaire with high reliability. The findings revealed a significant improvement in financial literacy among the experimental group, with an average N-Gain Score of 62.12% (moderately effective), compared to the control group, which achieved 48.78% (less effective).
Copyright (c) 2025 Andi Hafidah, Sartika S. Sartika S., Risma Haris, Abri Hadi, Wildan Ardianto https://creativecommons.org/licenses/by/4.0
The Influence of ESG Scores on the Cost of Equity Capital in ASEAN-5: The Role of Country Governance and Tax Payments
This study examines the impact of Environmental, Social, and Governance (ESG) scores on the cost of equity capital (COE) in ASEAN-5 countries, focusing on the moderating roles of national governance quality and tax compliance. Using panel data from publicly listed firms between 2018 and 2022, the study employs panel data regression analysis with both fixed and random effects models to capture cross-sectional and time-series variations. The results reveal three key findings: (1) higher ESG scores significantly lower the cost of equity, indicating that strong ESG performance reduces perceived risks and boosts investor confidence; (2) tax compliance has no statistically significant moderating effect on the ESG-COE relationship, possibly due to weaker institutional frameworks in the ASEAN-5 region; and (3) the reduction in the cost of equity is more pronounced in countries with strong national governance, emphasizing the role of institutional quality in enhancing the financial benefits of ESG practices. These findings highlight the importance of aligning corporate ESG strategies with strong governance systems to maximize financial and sustainability outcomes in the ASEAN region, offering valuable insights for investors, academics, and policymakers.
Sylvia Veronica Nalurita Purnama Siregar
Copyright (c) 2025 Muhammad Faris Amrullah, Sylvia Veronica Nalurita Purnama Siregar https://creativecommons.org/licenses/by/4.0
Innovation in Public Organizations: Do Public Service Motivation and Organizational Climate Play a Role?
COVID-19 and digitalization brought new challenges for organizations. Organizations needed to be agile to face these challenges. Innovation was the key for organizations to sustain their presence in the business world. This study examined the impact of public service motivation (PSM), organizational climate (OC), and psychological empowerment (PE) on innovative work behavior (IWB) in a public organization. Using a quantitative approach with Structural Equation Modeling (SEM) in LISREL 8.8, the results indicated that PSM and OC have a positive effect on PE. PE, in turn, enhanced IWB. Mediation analysis showed that PE partially mediated the relationship between the independent variables and IWB. The findings suggested that fostering creativity, autonomy, and recognition within the organization is key to enhancing innovation.
Copyright (c) 2025 Nella Prapita Sahadewi, Elok Savitri Pusparini https://creativecommons.org/licenses/by/4.0
The Entrepreneurial Partnership in Strengthening Entrepreneurial Resilience of Fishermen Communities in Sidoarjo City
The partnerships that had been established by entrepreneurs in the Fishermen's Community in Tambak Cemandi village, Sidoarjo, Indonesia, had not yet determined to be effective. This research aimed to explain the role of entrepreneurial partnerships in strengthening the entrepreneurial resilience of entrepreneurs in the fishermen’s community in Tambak Cemandi village, Sidoarjo, Indonesia. The research method used was descriptive qualitative, with data collection techniques through in-depth interviews, documentation, and literature study. The results of this research showed that the majority of entrepreneurial partnerships that had taken place so far had been with investors and suppliers. Meanwhile, the Government, business associations, and distribution partners still had a minimal role in this entrepreneurial partnership. Therefore, the entrepreneurial resilience within the fishermen’s community in Tambak Cemandi, Sidoarjo, Indonesia is still not fully optimized.
Copyright (c) 2025 Febrina Hambalah, Herman Herman, Rini Fatmawati, Ragita Puan Maharani, Citra Dewi Ayu Kusuma Wardani https://creativecommons.org/licenses/by/4.0
Dampak Financial Technology (Fintech) terhadap Pengangguran di Beberapa Negara Berkembang
This study aims to analyze the effect of financial technology (fintech) adoption on unemployment rates in 77 developing countries with observation periods in 2014, 2017, and 2021. Fintech is represented by four main indicators, namely bank account ownership (BA), internet use for payments (IU), digital transactions (DP), and mobile money account ownership (MMA). The research data were sourced from the Global Findex Database and the World Bank, analyzed using panel data regression with a Random Effect Model (REM) approach through the Generalized Least Squares (GLS) method. The results of the study show that economic growth (GDP growth) has a significant negative effect on unemployment rates, in accordance with Okun's law. In terms of fintech, bank account ownership (BA) has a significant negative effect on unemployment, confirming the role of formal financial access in increasing employment opportunities. Conversely, internet use for payments (IU) has a significant positive effect on unemployment, indicating that passive utilization has not been able to encourage the creation of new jobs. Meanwhile, the variables of digital transactions (DP) and mobile money account ownership (MMA) did not show a significant effect on unemployment. Overall, the results of the study confirm that fintech has the potential to reduce unemployment rates in developing countries, but its impact is highly dependent on the form of adoption and the level of active use. The results have significant implications for financial inclusion policies and the role of financial technology in creating job opportunities.
Copyright (c) 2025 Prince Amalia Putri, Fitri Santi https://creativecommons.org/licenses/by/4.0
Underwriter Reputation and IPO Underpricing: The Moderating Role of The Listing Board in The Indonesia Capital Market
It is widely believed that the underwriter affects the IPO performance of the issuing firm. This research investigates how the reputation of underwriters influences the initial returns of IPOs, considering the moderating effect of the listing board. This study focuses on the data from 305 IPO Companies between 2018 and 2023. This data is being analyzed using an Independent Sample t-test and Ordinary Least Squares (OLS) regression analysis. The study finds that IPOs underwritten by prestigious underwriters typically experience lower underpricing, attributable to the underwriters’ ability to reduce information asymmetry and select higher-quality issuers.
Copyright (c) 2025 Brillian Arbianto Kuswandi, Arief Wibisono Lubis, Viverita Viverita https://creativecommons.org/licenses/by/4.0
Entrepreneurial Ecosystem Dynamics in Emerging Economies: A Systematic Literature Review of Innovation, Institutional Gaps, and Digitalization
The entrepreneurial ecosystem is a crucial framework for understanding how the interplay of innovation, institutions, and digitalization drives economic growth, especially in emerging economies. However, many developing countries still face structural challenges such as limited access to financing, weak regulatory capacity, and technological gaps that hinder the dynamics of the entrepreneurial ecosystem. These conditions create institutional gaps that impact innovative capabilities and the digital transformation process of entrepreneurship. This study aims to conduct a Systematic Literature Review of various recent empirical and conceptual studies to analyze how innovation, institutional gaps, and digitalization interact in shaping the competitiveness, resilience, and sustainability of the entrepreneurial ecosystem in developing countries. The study's results indicate that the dynamics of the entrepreneurial ecosystem in developing countries are significantly influenced by the strong interactions among innovation, institutions, and digitization. Innovation, especially green and digital innovation, acts as the main driver of value creation and entrepreneurial competitiveness. Institutions serve as the foundation of governance, but still face obstacles in the form of bureaucratic rigidity and policy fragmentation. Meanwhile, digitalization acts as an integrative catalyst that bridges institutional weaknesses, accelerates the flow of information, and strengthens cross-sector collaboration.
Copyright (c) 2025 Khadijah Nurani, Yunia Wardi, Rino Rino https://creativecommons.org/licenses/by/4.0
Pengaruh Citra Merek, Persepsi Harga, Kualitas Layanan dan Persepsi Kualitas terhadap Keputusan Pembelian Konsumen iPhone di Semarang
This study aims to investigate the influence of brand image, price perception, service quality, and perceived quality on consumer iPhone purchasing decisions in Semarang. The study population consists of iPhone users in the city. The sampling method used was non-probability sampling with a purposive sampling technique, which resulted in 105 respondents as the research sample. Data were collected through online questionnaire distribution. Data analysis was carried out using the multiple linear regression analysis method to test the relationship between independent variables (brand image, price perception, service quality, and perceived quality) and the dependent variable (purchase decision). The results showed that brand image, price perception, service quality, and perceived quality have a positive and significant influence on consumer purchasing decisions. These findings provide strong empirical evidence of the important role of brand image, price perception, service quality, and perceived quality in shaping consumer iPhone purchasing decisions in Semarang. The practical implications of this study emphasize the importance for companies to pay attention to and improve these aspects in their marketing strategies to attract and retain consumers. This study also contributes to the enrichment of the literature on consumer behavior and marketing strategy.
Copyright (c) 2025 Silviana Silviana, Edy Purwanto, Andika Baskara https://creativecommons.org/licenses/by/4.0
Analisis Pemanfaatan Platform Social Commerce untuk Peningkatan Omzet Penjualan UMKM Kerajinan Lokal di Kabupaten Bulukumba
The strategy of using social commerce is essential for local craft MSMEs to face competition and grow their market. This study aims to analyze the use of social commerce platforms to increase sales turnover of local craft MSMEs in Bulukumba Regency. The research method used a mixed methods approach with quantitative analysis through questionnaires and qualitative analysis through observation and in-depth interviews. Data were analyzed using descriptive techniques, multiple linear regression tests, and data triangulation. The results showed that the use of social commerce has a positive and significant influence on increasing sales turnover. The most effective platforms were Instagram, WhatsApp Business, Facebook, and Google My Business. The success of these platforms is greatly influenced by the frequency of use, content, branding strategies, and interaction with customers. Optimal strategies for MSMEs include consistent visual content, storytelling, and live selling on Instagram/Facebook; utilization of quick replies, catalogs, and personalized service features on WhatsApp Business; and profile optimization, photo updates, and customer reviews on Google My Business. This study concludes that social commerce is not only a promotional tool but also an effective strategy to expand market reach and increase the competitiveness of MSMEs.
Copyright (c) 2025 Imriani Idrus, Farida Farida https://creativecommons.org/licenses/by/4.0
Strategi Pengembangan Model Bisnis Koperasi Rumput Laut dengan Pendekatan Cooperative and Mutual Enterprise Business Model Canvas
This study aims to develop a seaweed cooperative business model based on the Cooperative and Mutual Enterprise Business Model Canvas (CME-BMC) to enhance the cooperative’s competitiveness and adaptive capacity in supporting small-scale farmers. The research utilizes a qualitative case study of a seaweed cooperative in West Java, integrating the CME-BMC with the VRIO, PESTEL, and SWOT frameworks through literature review, in-depth interviews, and structured questionnaires. The findings show that the current business model is aligned with cooperative principles, but it still has weaknesses that need to be strengthened for the cooperative to effectively compete and grow. The cooperative's key resources and capabilities include integrated post-harvest and processing facilities, experienced members, democratic governance, and effective management of the value chain across both upstream and downstream activities. The external environment presents both opportunities and challenges within the industry, including policy support, land allocation issues, climate risks, price fluctuations, and downstream regulations. Nine development strategies were formulated and translated into a new, more integrated and member-oriented business model. This study offers practical and theoretical contributions by demonstrating how the integration of the CME-BMC with strategic analysis can produce a more adaptive, sustainable, and competitive cooperative business model.
Copyright (c) 2025 Muhammad Danny Sianggaputra, Yudha Heryawan Asnawi, Dikky Indrawan https://creativecommons.org/licenses/by/4.0
Kajian Tentang Pengaruh Persepsi Dukungan Organisasi terhadap Perilaku Kerja Karyawan Pasca Restrukturisasi: Studi pada Karyawan Perusahaan Teknologi Berbasis Digital
The development of digital-based technology has triggered the phenomenon of Tech Winter, leading to layoffs and increasing job insecurity among surviving employees. This study aims to analyze the effect of perceived organizational support (POS) on job insecurity and its impact on the task performance and innovative behavior of layoff survivors. The study also explores how affective commitment acts as a mediator, while financial job dependence and organizational cynicism serve as moderators in the relationship between job insecurity and work performance, as well as innovative behavior among layoff survivors in digital technology companies. This research employs the Partial Least Squares Structural Equation Modelling (PLS-SEM) method to analyze the relationships between variables. The sample consists of 262 respondents who are layoff survivors working in digital technology companies in Indonesia. The results show that perceived organizational support (POS) has a significant effect in reducing job insecurity, which in turn improves task performance and innovative behavior. Affective commitment serves as a significant mediator, while financial job dependence and organizational cynicism moderate the impact of job insecurity on work outcomes. These findings highlight the importance of organizational support in mitigating job insecurity for employees after a layoff.
Copyright (c) 2025 Luthvia Nur Maulani Y., Elok Savitri Pusparini https://creativecommons.org/licenses/by/4.0
Does Digital Transformation Improve Business Resilience? The Role of Organizational Adaptation with Innovation, Digitalization, and Marketing Strategies
This study explores the impact of digital transformation on business resilience among Indonesian Micro, Small, and Medium Enterprises (MSMEs), with organizational adaptation serving as a mediator. Using a quantitative approach and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this research investigates 180 MSME respondents' data. The results show that digital transformation, operational digitalization, product innovation, and digital marketing strategies impact business resilience both directly and indirectly through organizational adaptation. Organizational adaptation, per se, is discovered to be a key contributor to resilience, implying MSMEs' ability to respond effectively, innovate, and reorganize activities when faced with external shocks. The evidence also confirms that adaptive capability mediates digital transformation and business resilience. These findings enhance the theory of dynamic capabilities in the context of digital disruption and provide practical implications for the digital strategies and policy development of MSMEs in emerging economies.
Copyright (c) 2025 M. Andri Juniansyah, Dania Meida Rosyidah, Rival Pahrijal, Andri Ardhiyansyah https://creativecommons.org/licenses/by/4.0
Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z
This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative. The participants in this study were Gen Z consumers who repurchased Skintific Skincare within the last three months. The number of research samples was 125 respondents. The data collection technique used a questionnaire. The collected data were then analyzed using SMART PLS 3.0. The results of the analysis showed that the five variables, namely brand experience, brand personality, brand trust, brand image, and customer experience, had a positive influence on brand loyalty.
Copyright (c) 2025 Khafifatuzzahra Citadiantoro, Totok Haryanto, Erny Rachmawati, Suyoto Suyoto https://creativecommons.org/licenses/by/4.0
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities
This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
Copyright (c) 2025 Anggil Nopra Lova, Perengki Susanto, Abror Abror, Andriya Risdwiyanto https://creativecommons.org/licenses/by/4.0
Pengaruh Digital Entrepreneur Role Model dan Kreativitas terhadap Minat Berwirausaha Mahasiswa
Despite the increasing business opportunities created by technological advances, student interest in entrepreneurship during the digital era remains low. This study examines how Digital Entrepreneur Role Models and creativity influence students' interest in entrepreneurship. This study uses a quantitative method, including multiple linear regression and log-linear models, to analyze the data. The data were collected from questionnaires given to economics students in the 2022 cohort at Surabaya State University between October and November 2022. The analysis looked at how each variable affects students' interest in entrepreneurship, both individually and together. The findings show that both independent variables have a positive and significant impact on students' interest in starting a business. Digital entrepreneur role models help build students' confidence and drive to start a business, while creativity helps them come up with new business ideas and innovations. These results indicate that policymakers and schools should develop programs that foster digital entrepreneurship and promote student creativity. The unique aspect of this study is the integration of digital entrepreneur role models with creativity to understand how students engage in entrepreneurship within the digital age.
Copyright (c) 2025 Vika Wapa Putri Dimis, Norida Canda Sakti https://creativecommons.org/licenses/by/4.0
Examining Factors Affecting Gen Z’s Career Success in Surabaya
This research examines the factors that influence Generation Z’s career success in Surabaya. It focuses on the roles of networking and personal branding with social capital as a mediating variable. The Indonesian job market has shown increasing instability for young professionals in recent years, with Surabaya facing a higher-than-average youth unemployment rate. Gen Z, once seen as a demographic advantage for the country, is at a crucial juncture where it could become either a demographic asset or a burden. This study investigates how networking and personal branding affect career outcomes through social capital. Quantitative research was conducted through a survey of 108 Gen Z graduates in Surabaya, aged 24 to 28, all with at least three years of work experience, using purposive sampling. Data was collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that networking and personal branding significantly influence career success, while also enhancing social capital. Social capital has a positive influence on career success and significantly mediates the effects of personal branding and career success. These findings indicate that Gen Z should not only emphasize technical skills but also invest in building their networks and personal brands to enhance their career success. The research recommends creating university programs that focus on relationship-building skills, digital branding, and social capital development to improve the career growth of Gen Z in Indonesia.
Copyright (c) 2025 Ivy Jocelyn Haryanto, Gracia Ongkowijoyo https://creativecommons.org/licenses/by/4.0
Factors Determining Culinary Tourism Visits: A Systematic Literature Review
This article conducts a Systematic Literature Review (SLR) to identify key factors determining visit and revisit intentions in culinary tourism. Guided by PRISMA 2020, Scopus is used to select Q1 journal articles (2020–2025) that examine culinary/gastronomy tourism, ambidextrous leadership (AL), entrepreneurial orientation (EO), digital promotion, and virtual reality/virtual tours (VR/VT). Ten eligible studies are synthesized into three clusters: (1) AL and EO as internal strategic capabilities, (2) VR/VT and digital promotion as experiential and technological drivers, and (3) culinary experiences and local wisdom as core cultural assets. The review presents a comprehensive framework incorporating managerial capabilities and digital experiences.
Copyright (c) 2025 Anggy Qurnia Ra’afi Hasibuan, Yunia Wardi, Rino Rino https://creativecommons.org/licenses/by/4.0
Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi
In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective resolution. This research uses quantitative data obtained from a community survey in Batam. The results obtained from AI can facilitate various things for companies. The results of this study show that the influence of information quality and information technology on supply chain performance through the application of information sharing is significant. This improves performance within companies using current technology.
Copyright (c) 2025 Vincent Vincent, Nasar Buntu Laulita https://creativecommons.org/licenses/by/4.0
Pengaruh Kebijakan Green Finance terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Mediasi pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2022–2024
This study aims to analyze the impact of green finance policies on the business value of manufacturing companies active in the consumer goods sector and listed on the Indonesia Stock Exchange during the period 2022 to 2024. In this study, profitability is used as an intermediary variable. The analysis was performed using panel data regression and the Sobel test, with support from EViews 12 software. The results show that green finance policies can increase profitability and firm value. Furthermore, the data show that profitability contributes to increasing firm value and acts as a mediator between green finance policies and firm value. This study confirms that green finance improves financial performance and market perception while demonstrating a commitment to environmental sustainability.
Copyright (c) 2025 Imam Saputra, Shiwi Angelica Cindiyasari, Mahatir Muhammad https://creativecommons.org/licenses/by/4.0
Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users
This study examines the effect of Social Media Marketing Activities (SMMAs) on Consumer Brand Engagement (CBE) by considering the moderating role of gamification within the framework of the Elaboration Likelihood Model (ELM). The research focuses on Generation Z as active users of e-commerce platforms in Indonesia. Data were collected through an online survey involving 220 respondents and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate that the dimensions of entertainment, trendiness, and customization have a significant effect on consumer brand engagement, while interactivity and electronic word of mouth do not exhibit significant effects. Furthermore, gamification is found to strengthen most of the relationships between social media marketing activities and consumer brand engagement, except for the electronic word of mouth dimension. These findings suggest that emotional and experiential factors play a dominant role in shaping Generation Z consumers’ engagement. This study enhances digital marketing literature and provides practical insights for e-commerce companies to develop more effective, experience-focused marketing strategies.
Copyright (c) 2025 Erlina Nadja Savitri, Julianto Agung Saputro https://creativecommons.org/licenses/by/4.0
Pengaruh Modal Kerja, Struktur Modal, dan Pertumbuhan Perusahaan terhadap Capaian Laba Bank BUMN Indonesia
This study aims to analyze the effect of working capital, capital structure, and company growth on profit achievement in Indonesian state-owned banks (Bank BUMN). Efficiently managed working capital can enhance liquidity and profitability, while an optimal capital structure plays a role in balancing debt and equity to maximize company value. Additionally, company growth reflects business expansion, which can influence financial performance. This research employs a quantitative method, utilizing secondary data obtained from Bank BUMN's financial statements over a specific period. The analytical technique used is multiple linear regression to determine the relationship between the independent variables and profit achievement. The findings show that working capital significantly affects profit achievement, and capital structure also has a notable impact on profit achievement. In contrast, company growth does not influence profit achievement. These findings have implications for bank management in making decisions related to working capital management, capital structure policies, and growth strategies to enhance profitability.
Copyright (c) 2025 Irfan Achmad Musadat, Mugi Puspita, Agung Pramayuda, Retno Widya Ningrum, Bambang Sugeng Dwiyanto https://creativecommons.org/licenses/by/4.0