Fahmi, Zul, Vidyarini Dwita, Yunia Wardi, Abror Abror, Dina Patrisia, and Teh Nurul Afiza Abdul Jalil. “Emotional and Social Drivers of Consumer Behaviour in Live-Streaming Commerce: A Conceptual Integration of PAD and SOR Models”. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 15, no. 2 (June 30, 2026). Accessed June 30, 2026. https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2689.