Putri, Siti Alyaa, and Alfonsius Alfonsius. “Analysis the Influence of Brand Awareness, Brand Image, and E-WOM Towards Purchasing Decision (Study of Mustika Ratu Medan Customers)”. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 15, no. 2 (June 30, 2026). Accessed July 16, 2026. https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1789.