FAHMI, Zul; DWITA, Vidyarini; WARDI, Yunia; ABROR, Abror; PATRISIA, Dina; JALIL, Teh Nurul Afiza Abdul. Emotional and Social Drivers of Consumer Behaviour in Live-Streaming Commerce: A Conceptual Integration of PAD and SOR Models. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 15, n. 2, 2026. DOI: 10.30588/jmp.v15i2.2689. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2689. Acesso em: 30 jun. 2026.