SAVITRI, Erlina Nadja; SAPUTRO, Julianto Agung. Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 15, n. 1, p. 418–429, 2026. DOI: 10.30588/jmp.v15i1.2568. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2568. Acesso em: 28 jan. 2026.