SUKRAJAP, Muhamad Ali. Analisis Pengaruh Atribut Iklan Televisi terhadap Ekuitas Merek. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 2, n. 2, p. 80–100, 2013. DOI: 10.30588/jmp.v2i2.277. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/277. Acesso em: 1 sep. 2024.