UMAR, Nurfadillah Ramadhani; RUFAIDAH, Popy. Exploring the Mediating Role of Brand Attachment in the Relationship between Mobile Banking Service Quality and eWOM. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 14, n. 2, p. 422–438, 2025. DOI: 10.30588/jmp.v14i2.2134. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2134. Acesso em: 5 dec. 2025.