RORY SABINA ANINDITA; LINDIAWATI, Lindiawati. Krisis Reputasi dan Respon Konsumen terhadap Palestine Washing McDonald’s: Efek Perceived Value dan Word of Mouth terhadap Purchase Intention Produk McDonald’s dengan Mediasi Purchase Attitude. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 14, n. 2, p. 813–829, 2025. DOI: 10.30588/jmp.v14i2.2071. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/2071. Acesso em: 5 dec. 2025.