SILVIANA, Silviana; PURWANTO, Edy; BASKARA, Andika. Pengaruh Citra Merek, Persepsi Harga, Kualitas Layanan dan Persepsi Kualitas terhadap Keputusan Pembelian Konsumen iPhone di Semarang. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 15, n. 1, p. 213–229, 2025. DOI: 10.30588/jmp.v15i1.1793. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1793. Acesso em: 9 jan. 2026.