PUTRI, Siti Alyaa; ALFONSIUS, Alfonsius. Analysis the Influence of Brand Awareness, Brand Image, and e-WOM Towards Purchasing Decision (Study of Mustika Ratu Medan Customers). Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 15, n. 2, 2026. DOI: 10.30588/jmp.v15i2.1789. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1789. Acesso em: 16 jul. 2026.