RUSTIANINGSIH, Septi; SETYAWAN, Anton Agus. Pengaruh Electronic Word of Mouth (eWOM) terhadap Brand Attitude dan Purchase Intention pada Produk Scarlett Whitening. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, [S. l.], v. 14, n. 2, p. 568–580, 2025. DOI: 10.30588/jmp.v14i2.1574. Disponível em: https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1574. Acesso em: 5 dec. 2025.